Evaluation question 5

5. How did you attract/address your audience?

Our audience which we decided to aim our film at was the younger audience, mainly 16-18 year old boys as they would be the type of audience who would like our action/horror film. The way in which we attracted our audience was through different things, these were; clothing, football, skipping school and finding a murder!

Clothing would have attracted our audience as all the four characters were wearing clothes which not only a typical teenage school boy would wear, because their look was casual but because of the fact their clothes were trendy and in fashion at the moment. For example, some of the characters were wearing chinos, this seems to be the look at the moment and most teenagers wear them, so therefore they can relate to the boys in our film already through appearance.

Another factor that would have attracted our young audience was the fact that the boys were in to a sport more importantly, football. This is well known as one of the biggest sports around the world and most teenagers participate in or enjoy watching and following football. The boys are seen in the film skipping school and are often playing football in most of the clips; this stereotypes the teenage age group as sporty.

In our film opening the boys are seen running out of school and skipping it for the day. Although most teenage boys don’t do this, they often do something rebellious as most teens do and as a teen they would have liked to know what skipping school would have been like. Therefore they would watch the film and be intrigued when the boys run out.

Finally, finding a dead body and perhaps, a killer over him. This would attract our audience because it brings in horror into the film and a survey which we completed about what genre of film we should do proved that horror and action were the highest amongst the lot. It would attract our audience because it will put them on edge as to what will happen and make them want to watch more.

We also did a rough cut of our film and showed it to our class. We then were able to gain feedback from our class mates on how we could improve our film opening. The comments were positive and helped give us a sense of direction to what we wanted and needed to do with our film opening. This is how we addressed our audience by doing a survey and also showing a rough cut of our film opening in order to get a response and some feedback to our idea.